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social marketing - integrated marketing communication

BRAND DEVELOPMENT
TCHAD
Guidelines for the development of a new social marketing condom brand

GFA-Medica/KfW Project

 

 

SERVICE MARKETING COMMUNICATION
TUNISIA
Communication Consultancy for GTZ Project supporting CITET, the Tunis International Center for Environmental Technologies, in its efforts to promote its services to the industries. Editorial concept and master design for a periodical newsletter (CITET news), production of programme leaflets and posters, PowerPoint Presentations, webpages and a CD-ROM.

 

 

MARKETING COMMUNICATION PLAN
MOROCCO 1999
Marketing consulting for Argan oil co-operatives/GTZ project
"Management and Protection of the Argan Biosphere Reserve"

   
 

SOCIAL MARKETING of MICRO-NUTRIENTS
PAKISTAN 1998
team-leader, appraisal mission, micro-nutrition social marketing project, commissioned by KfW/GFA Medica

   
CONTRACEPTIVE SOCIAL MARKETING
LEHMANN - BARTELS - BIERE
Soziale Vermarktung von Verhütungsmitteln in Entwicklungsländern - Empfehlungen für die deutsche Entwicklungszusammenarbeit

Forschungsberichte des Bundesministeriums für wirtschaftliche Zusammenarbeit und Entwicklung
- BMZ -, Band 121, Weltforum Verlag, München
- Köln - London 1997, 248 S., ISBN 3-8039-0466-8
PAKISTAN 1997
field research in contraceptive social marketing, on behalf of BMZ research dept.
 
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PROMOTION of ENERGY SAVING STOVES

TUNISIA 1996

Production of TV spots for the promotion of GTZ household energy project in Le Kef (2 missions)
26.01.2004      
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